The Social Media Managers Toolkit

We see you: Working on last-minute client requests in your PJs, worrying if you push back on unreasonable requests, you’ll get dropped like a hot potato.

That’s NOT the freelancing dream you signed up to — You wanted to have more freedom to spend time with family, friends, and enjoy life on your terms.

Not have a job that feels as stressful as a corporate job (without the salary

)

So, it’s time to stop charging a few hundred quid and become one of the best-paid social media managers you know.

We started our businesses in a similar fashion:

Stressed out over algorithms and platform features...

ZERO processes in place to win and work with high-paying clients...

And ZERO-NADA-ZILCH additional services to help our clients (and us!) make more money.

But we had a hunch we could make this work. So we perfected our processes, nailed down our VIP-experience services, and became fully-booked premium premium-priced social media managers.

And the funny thing was...

The more we charged? The more sought after we became.

A step-by-step program designed to give you the confidence, strategies, and templates to:

Identify perfect-fit clients, get them excited to hire you, and then deliver a 5 experience, so they keep coming back for more (and telling their friends about you).

All the tools, templates, and processes to run a business.

AND NEW FOR 2025...

12 months of coaching & community support so your questions never go unanswered.
Get personalised advice, clarity, and confidence boosts from The Two Lauras with monthly group coaching calls (FOR THE FIRST TIME EVER!)
Share your wins, brainstorm ideas, and ask those “am I doing this right?” questions without judgment in our Slack community of fellow social media managers

Instagram & LinkedIn manager for sustainable e-commerce

When she left her full-time job, Kira dreamed of building a business that worked around her family. But the reality felt overwhelming. Clients weren’t paying enough, and she didn’t know how to confidently charge her worth.

In The Social Media Managers' Toolkit, she learned how to position herself as an expert, confidently charge £1,725 a month, and create a business that fits around her family.

Now, she earns £5,000 a month, takes time off during school holidays, and never misses a moment with her kids.

Inclusive marketing for charities and SMEs

Anika was juggling two retainer clients paying her £500 a month each but worried about getting stuck in repetitive, long-term contracts.

After learning the Offer Triangle framework in The Toolkit, she introduced consultancy sessions, training offers, and short-term projects into her business so she could do the consultancy work that she really enjoyed.

Within two months, she increased her rates to £800, landed her biggest project ever, and booked her dream family holiday without stressing about income.

Most courses jump straight into the lessons, leaving you to figure out the rest as you go. But the Toolkit isn’t "most" courses.

We know that getting results from a course doesn’t happen by chance - it comes from being intentional about what you learn and how you learn it.

That’s why the first module in The Social Media Manager's Toolkit is all about setting you up for success during our 12 months together.

Access the results tracker that will be your go-to tool for our weekly check-ins
Tackle the roadblocks that can trip you up when you’re running a business (because, let’s face it, they're bound to happen).
4-figure clients need a 4-figure communication system, so we’ll guide you through using Slack to ensure your client comms are seamless.

What if your client application process didn’t just organise leads—it made clients want to be part of your world? This module is about building more than just a system; it’s about creating an experience that makes every applicant feel like they’re stepping into something exclusive, something they don’t want to miss out on.

Turn applying into a moment: Make every step feel intentional, exciting, and worth their effort.
Build intrigue and desire: Your system will naturally make clients feel like they’re joining something special.
Set the tone from the start: From the first click, they’ll know they’re dealing with a professional, high-value experience.

This isn’t just a back-end process—it’s the front door to your business, and it sets the tone for everything that follows. Your dream clients won’t just want to apply—they’ll hope they’re chosen.

Let’s face it—most social media managers all sound the same. They post the same kind of content, use the same buzzwords, and blend into a sea of 'meh.'

The real problem? When clients are spoiled for choice, you end up competing on price, and that’s no way to build a profitable business!

In this module, you'll learn how to make your messaging cut through the noise, stand out, and position yourself as the only choice.

You'll craft content so spot-on it feels like you're reading your dream client's mind. This isn’t just a framework—it’s an interactive workbook designed to become the cornerstone of your content so you can create scroll-stopping posts, tell stories that resonate, and guide your audience effortlessly towards a 'yes.'

Your prices shouldn’t be based on what someone can afford, or what others are charging, and it definitely shouldn’t feel like guesswork.

In this module, you'll learn:

How to price your services confidently, set fees that reflect your value, and know exactly when (and how) to increase them.
Price with confidence using our pricing calculator to set clear, profitable rates that align with your goals.
Raise your rates seamlessly with new and existing clients without sweaty palms.

This isn’t about charging more for the sake of it—it’s about knowing your numbers and building a profitable business.

Instagram manager for service providers in the travel and tourism industry.

When she started her freelance social media business, she had no audience and a dream of travelling while working remotely.

The Social Media Managers’ Toolkit gave her a clear plan - her proposals stopped feeling like guesswork, her pitches felt polished, and she started showing up like the expert she already was.

Within just two months, she secured her first 4-figure client. It wasn’t about follower count—it was about having the right systems in place.

Now Tasminne has 3 clients paying her £1,200 a month who have all worked with her for at least 4 months! and she still only has 250 followers!

First impressions matter—and your onboarding process isn’t just a box to tick, it’s your chance to make new clients feel confident, excited, and certain they’ve made the right choice.

In this module you’ll learn to:

Create a smooth onboarding flow that makes your client feel at ease
Craft your new client welcome pack
Host a standout kick-off call - we’re even giving you a plug-and-play agenda that’ll ensure your client gets the red carpet treatment and you’re both on the same page, able to achieve their objectives from day one.

Your onboarding is the first step to retaining clients long-term so it’s crucial you get it right.

It’s time for a sustainable business plan that means you never have to worry about losing a client because you can top up your income whenever you need to.

So in this module, we’re uncovering:

The Offer Triangle framework gives you the flexibility to add two different types of profitable offers to your business alongside your monthly management services.
Signature & Standalone Services - what to offer and when to offer it.
The Hemsworth Effect to make whatever you’re selling as irresistible as Chris himself *SWOON*

Side note: adding new income streams also means you can help people who can’t pay 4-figures every month, without having to drop your monthly rates.

Facebook & Instagram marketing

When Adele started her freelance social media business, she was juggling low-paying clients, long hours, and constant overwhelm. She wanted more flexibility but felt stuck in a cycle of overworking for too little reward.

Using what she learnt in The Social Media Managers' Toolkit, Adele streamlined her services, refined her pricing, and built the confidence to charge her worth. Now, she works while her kids are at school, takes Fridays off, and charges Charges £2,850 per month.

See…you can build a profitable business without sacrificing your family time!

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Instagram & Meta ads manager for e-commerce, wellness & lifestyle brands.

She was juggling three clients, working long hours, and trying to make sense of her freelance business without even having a website.

But with The Toolkit’s templates, she confidently pitched—and won—a dream client who became one of her biggest names to date.

The proposal training & template didn’t just help Marielle land her first 4-figure client—it set the stage for years of repeat work with that same client and gave her the confidence to win other high-paying clients, too.

Today, she earns more and works fewer hours by combining ongoing contracts with Power Hours and short-term projects, creating a flexible, profitable business that works around her life—all starting with a single winning proposal.

We’ve poured hundreds of hours into building, testing, and providing this in-depth training and even more into the templates. And it’s not designed for people who are “curious” about social media management or want to download a resource and then request a refund.

It’s designed for people who are ready to take action & bring their freelance dreams to life. If that’s you, we’re excited to share everything we’ve learned from decades in business & marketing and 5+ years of training other social media managers.

Good news! Tons of our students have been in the same place - worried about what comes first… the client or the toolkit!?

We designed The Social Media Managers Toolkit to give you everything you need to charge 4-figures as a freelance social media manager, whether you’re already freelancing or you’re ready to walk away from the 9-5 that dictates too many of your living hours but haven’t yet started working towards getting your first client. You’ll get all the advice you need to win and onboard a well-paying client

You’ll get pricing advice, so you never under-charge or overthink your pricing again

And you’ll even get Laura D’s proposal template that has a 100% success rate for so many freelancers trying to win a new client!

Q. Will I really make 4-figures per client using the Toolkit?
We’re giving you everything you need to be able to charge 4-figures (and more), so if you follow all the steps we’ve laid out, there is no reason you won’t. Plus, we’ll be by your side for 12 months to help you if you start to second-guess yourself!
Q. What if I can’t commit to 12 months or need results sooner?
The Social Media Managers Toolkit is a 12-month program because, although you'll have everything you need to charge 4-figures within 90 days (or less), we want to support you in the phases of growing your business. You’ll have access to everything for 12 months and can dip in and out as often as you need to, but if you get through everything sooner or decide you don’t need more help, that’s totally cool too!
Q. What happens after 12 months?
Once the 12-month program ends, you’ll be invited to stick around for more or you’re free to go it alone.
Q. Do I get lifetime access to the templates, scripts, and resources?
The course materials are available for 12 months but once you’ve personalised your copy, all the Canva and Google templates will be in your Canva account or Google Drive, so you’ll be able to access those anytime you want.
Q. Why is the Toolkit not priced higher?
We know it seems strange to offer a 12 month program with all this support and coaching for such a low price but there is a cost of living crisis going on right now. This feels right to us.
Q. I’m brand new, is this for me?
YES! We wish someone had handed us this when we first started... you can get it right from day one with this Toolkit which means you can charge more with confidence because you will have the super-slick process of a top-dollar service provider. Quids in!
Q. I’ve been freelancing for a while, is this for me?
Do you ever worry your customer-facing documents aren’t impressive or professional enough? Do you wonder how to set or raise your prices? Would you like to have more clients? Charge more? Improve your own content and marketing? Yes? Then yes, the Toolkit is for you.
Q. I’m not based in the UK, should I still join?
Yes. The Social Media Managers Toolkit is relevant for anyone wanting to make money as a social media manager, regardless of where you live or work.
Q. What if it’s not right for me?
We want to ensure you get what you need, so please email our team at hello@thetwolauras.com to ask any questions before you buy because all sales are final.

Due to the way this product is delivered in full, immediately after purchase, we do not offer refunds on this product. If you take a payment plan, you are entering a binding contract, and your balance must be paid in full even if you decide not to complete the program.
Q: I have another question
Got a question we haven’t answered yet? Drop us an email at hello@thetwolauras.com and we’ll get back to you within 48 hours, Mon - Fri.

If you like the thought of having all the templates, training and business coaching you need in your back pocket, this is for you:

Everything you need to know to be able to charge 4-figures and build a sustainable business as a freelance social media manager.

Personal guidance, motivation, and insights directly from The Two Lauras with 12 months of group coaching calls + community support

All the templates and processes you need to run your social media management business smoothly.

Motivational bonuses to keep you on track to building a sustainable business.

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